Grill Kong
Confidential Brief

Grill Kong enters the USA

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Feroz Harvest · 2026
Feroz Harvest The Brief
Commercial Brief · Confidential

Grill Kong enters the USA.

Artisanal northern-Mexican seasonings, built for the American grill.

Prepared for Grill Kong
Grill Kong
Artisanal, 100% natural seasonings — made for carne asada.
100% Natural No preservatives Handcrafted Monterrey, MX
$0
Upfront cost to the brand — ever
0%
Brand Loyalty Bonus on U.S. gross revenue
0%
Consigned — yours until it sells
0
Days to Amazon live
01 · The Opportunity

The U.S. grill is ready for Grill Kong.

Carne asada culture already crossed the border.

🔥
01

Carne Asada Culture

Norteño grilling is booming in the U.S.

🌿
02

100% Natural

The clean-label buyer pays a premium for this.

😎
03

Brand with Personality

Names that share themselves.

🎁
04

Bundles & Merch

Kits and caps that raise the ticket.

Norteño grill culture in a bottle.

02 · What We're Building

From zero U.S. presence to a full business unit.

Everything gets built correctly from day one.

GKBrand SideGrill Kong
  • Product & recipes
  • Production & quality
  • Brand identity & creative direction
  • Mexico ecommerce & social (untouched)
  • Content creation support
  • FDA compliance (brand side)
  • Lots ready EXW Monterrey
FU.S. Growth SideFeroz Harvest
  • U.S. legal & tax umbrella (our LLC)
  • U.S. Agent + FSVP importer
  • Laredo, TX warehouse + Amazon FBA
  • Amazon launch — built from zero
  • Own storefront + TikTok Shop U.S.
  • Content, ads & customer service
03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

1
Plan

Stock plan

Which SKUs, how many units.

2
Lot

EXW Monterrey

Ready for pickup in Monterrey.

3
Border

Feroz imports

Pickup, crossing and import — on us.

4
Consigned

Laredo + FBA

Still your property.

5
Sale

Prime-fast sale

Any channel, domestic speed.

6
Payout

The 15th, every month

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end.

04 · Channel Strategy

Every channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30
Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot
Day 30 — 90
Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.
Day 120+
Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · wholesale
AMarketplace engineAmazon · under the Feroz umbrella
  • Account launches under Feroz's LLC
  • Zero paperwork for Grill Kong
  • FBA: Prime delivery across the U.S.
  • Reviews strategy from day one
DBrand homeOwn storefront + social
  • English-first storefront
  • Recipes & grill content built in
  • TikTok Shop U.S. once content has traction
  • Email + remarketing
⚠️ Initial proposal only.
05 · Food Compliance

Seasonings are food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭
01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️
02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃
03 · FEROZ SIDE

U.S. Agent + FSVP

U.S. Agent for FDA + FSVP importer.

📦
04 · FEROZ SIDE

In Our Hands

Custody, lot control, FEFO — on Feroz.

Merch carries no FDA burden.

06 · Content & Organic Growth

Grill content is a cheat code.

Content-first organic acquisition.

3–5Daily outputWhat we create
  • Recipes & cuts on the grill
  • Product in action — before & after
  • Brand humor
  • Collabs with parrilleros & BBQ creators
  • Customer reactions · UGC
SEOThe long gameMake Grill Kong the answer
  • 30–80 U.S.-targeted articles
  • 'Best carne asada seasoning'
  • 'Orange pepper rub' · 'natural BBQ rubs'
  • Mexican grilling & recipe categories
  • Highly specialized SEO — constant niche searches
07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Demand, pricing, compliance, lot #1 plan.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

01

Compensation model

Margin model on U.S. sales.

02

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

03

$0 upfront · optional ads

Content and SEO first — ads optional.

04

Consignment & returns

Title stays with Grill Kong.

05

Exclusivity & term

Exclusive through Dec 31, 2026.

06

Brand & ownership

The brand stays with Grill Kong.

09 · What's Next

Three steps to getting started.

1
Review

Review & align

Questions, clarifications, alignment.

2
Sign

Sign the agreement

Exactly what's outlined here.

3
Kickoff

Kickoff call

And we start building.

The model is lean. The execution is ready. The grill is already hot.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard
Feroz Harvest International
Cultivating Dreams · Growing Across Borders · Harvesting Success
www.ferozharvest.com
Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager
U.S. Expansion · Grill Kong × Feroz Harvest · Confidential · 2026
01 / 11
Mockup · Nothing is final until signature
Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA
Day 0–15
Demand · pricing · brand-side FDA compliance
Phase 2 · Build Sprint
Day 15–30
Amazon + first lot MTY → Laredo → FBA
Phase 3 · Launch & Learn
Day 30–90
DTC live Day 45 · content · creators · reviews
Phase 4 · Full Scale
Day 90+
TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature
Workstream
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Phase 1 · Research + FDA Prep (Days 0–15)
Demand & keywordsWhat the U.S. griller searches for
Competition & U.S. pricingWho sells what, at what price
FDA compliance ready (brand side)Registration + labels — gate for lot #1
Phase 2 · Build Sprint (Days 15–30)
Amazon account + listingsUnder the Feroz LLC
First consigned lotEXW MTY → border → Laredo, TX
FBA inboundPrep + shipment into Amazon
Own storefront (DTC)English-first · recipes built in
Phase 3 · Launch & Learn (Days 30–90)
Content production3–5 pieces daily · ongoing
∞
Creator outreachUGC seeding
SEO foundation30–80 U.S.-targeted articles
Reviews & optimizationChannel performance review
Phase 4 · Full Scale (Day 90+)
TikTok Shop U.S.Once content has traction
Walmart MarketplaceSecond marketplace engine
Replenishment cycle 2Sized on real sell-through data
Faire · wholesaleEvaluated with data in hand
eval.
Growth & content Channel launches Full scale Conditional / to evaluate Milestone
Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every unit tracked — and yours until it sells.

Ready EXW · MTY
480
units available at origin
In transit · border
144
insured · MTY → Laredo
Consigned · Laredo + FBA
612
Grill Kong property · sale-ready
Sold · 30 days
428
▲ 22% vs previous month

Pipeline flow

Where units are right now
🏭
480
Monterrey
EXW · brand origin
🚚
144
In transit
insured · MTY → border
🏬
272
Laredo, TX
customs cleared · consigned
📦
340
Amazon FBA
consigned · Prime-ready

Stock by product

Sample catalog — locked in the kickoff stock plan
SKUProduct MTYTransitLaredoFBA CoverageStatus
GK-SG-01Santo Grial120364896Healthy
GK-DP-02Del Patrón96244072Healthy
GK-CEN-03Cenizas de tu EX60243658Healthy
GK-EX-04Excalibur72243248Healthy
GK-OP-05Orange Pepper48122024Watch
GK-LP-06Lemon Pepper36121618Restock
GK-3PK-073-Pack · Top Sellers2882416Healthy
GK-CAP-08Gorra GK Trucker204568Merch · no FDA
Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD
$18,420
▲ 31% vs last month
Orders
612
▲ 19% vs last month
Avg. order value
$30.10
bundles pulling the ticket up
Loyalty bonus accrued
$921
5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross revenue · last 12 weeks
$6k$4k$2k$1k W1W3W5W7W9W11

Top products

Units sold · this month
🏆
Santo Grial
142
🔥
Cenizas de tu EX
128
🤠
Del Patrón
104
🎁
3-Pack Top Sellers
76
🍊
Orange Pepper
61

Revenue by channel

This month · Phase 2–3 channels unlock as they launch
📦
Amazon FBAMarketplace · Phase 1
$11,240
61%
🛒
Own storefrontDTC · Phase 2
$4,180
23%
🎵
TikTok Shop U.S.Social commerce
$2,120
12%
🔍
Google ShoppingMerchant Center
$880
5%
🏪
Walmart MarketplacePhase 3
—
0%
📱
Meta ShopPhase 3
—
0%
🧺
Faire · WholesalePhase 3
—
0%

Recent orders

All shipped domestically from consigned stock
OrderChannelProductCityTotalStatus
#US-2041Amazon FBASanto GrialSan Antonio, TX$12.99Delivered
#US-2040Own storefront3-Pack Top SellersLos Angeles, CA$34.99Shipped
#US-2039TikTok ShopCenizas de tu EXHouston, TX$12.99Delivered
#US-2038Amazon FBABundle 3 + CapPhoenix, AZ$46.99Delivered
#US-2037Amazon FBADel PatrónDallas, TX$12.99FBA processing
#US-2036Own storefrontOrange PepperChicago, IL$13.99Delivered